That veteran rapper Ruggedman has his own clothing line Twentieth September Wears (TSW) isn’t news anymore.
The urban clothing line’s collection which consists of Ready-to-wear unisex tshirts, snapbacks, hoodies, sleeveless tops, varsity jackets and even fancy water bottles and more was relaunched last year and saw Nollywood actor IK Ogbonna and his wife Sonia model pieces from the new collection.
Rugged who plans to release another collection come September, says the inspiration behind the brand Twentieth September Wears stems from his early days of growing up and into music.
“I grew up on music magazines like Right On, Black Beat and The Source. I noticed a few American rappers like Jay Z, P.Diddy, Method Man and more had their own clothing lines eg Roca Wear, Sean John, Johnny Blaze.
“It struck me that they were using their images as established artists to push their clothing brands and i had it in mind to do the same when i eventually made it as an artist.
“It was just a dream back then. So when Ruggedman finally became a house hold name in the Nigerian music industry, I kicked off my clothing dream.Even though in almost all my videos back then I had customizedt-shirts I used.”
A number of celebrities including 2Face and Annie Idibia, Peter of PSquare, MI,Super Eagles Aaron Samuel, IK and Sonia Ogbonna, Jude Okoye, Monalisa Chinda, Reminisce, Tanzania’s Feza, have all been seen wearing TSW tops at different times.
The G.B.M.H (God Bless My Hustle) tees in particular have been spotted in countries like America,China,Tanzania and Saudi Arabia on different people proudly rocking them thanks to the really neat design, and quality of fabric.
Ruggedman says: “I have been having TSW Fashion parties from as far back as 2008 till date to promote the brand.
The plan is to start slowly and grow in Jesus name. It has taken me a while but I believe in “anything worth doing is worth doing well”.
Twentieth September Wears can be shopped from online stores in Nigeria now.
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