Nigerian artisanal luxury shoe and accessory brand, Maliko recently unveiled its Spring/Summer 2021 collection inspired by time consciousness and we could not have asked for anything better.
Tagged ‘A Stitch in Time’, the collection seeks to evoke emotions on the intricacies of time and how time if managed can be of great advantage to us as humans.
“I have always been inspired by my grandmother’s love and lifestyle towards the significance of time,” Creative Director, Ebuka Omaliko says in the press release while explaining how spending an enormous amount of his childhood and teenage years with his grandmother hugely influenced him and invariably the collection.
“She attached so much intent to the values that came with time, and how important it was for things to be done before, or at the exact time. Procrastination was the villain in her story, and of course the heroes/heroine were the success stories that came with getting things done as at when due.”
He continued, “Because I spent so much time with her, the culture was unconsciously imbibed in me. To this, I would forever be grateful. Those very memorable years with her have purposed me and my team to build a brand that values the essence of consciousness, whilst also keeping intact the values of production.”
For SS21, the brand decided to generously explore the intricacies of time management, waste management, people culture, and conscious living.
Haven fully explored the merits that comes with “more now’s” and “less later’s” especially in relation to the current situations of every individuals, Maliko went all out with the materials that represented a piece of individual struggles when it came to time and its management.
With each strand of yarn and leather, as a representation of the problems and trouble that comes with singularity, procrastination and last minute workings and their weaving, embroidery, and crocheting techniques as a representation of how solution could be proffered, with the right amount of management and togetherness.
See the full collection below:
Brand: Maliko @malikostudios
Creative Director: Ebuka omaliko @Ebukaomaliko
Photographer: Aremu Oluwatobi @aremuoluwatobi
Models: @forevermodelmgmt Success Ohiri @successohiri Ediong Amy
Styling Assistant: Hassan Abiodun @amavesstyle
Collection story: Elvis Kachi @elviskachi
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