MTV and ASOS announced they are teaming up this summer for a global, limited edition collection of 1980s-inspired clothing and accessories, for both women and men.
Available from Friday, 23rd June through the ASOS website, the ASOS x MTV collaboration is a bold, retro and over the top collection perfectly in tune with the style of today’s MTV fans. With MTV and ASOS both sharing a young, irreverent spirit, this collaboration will leave fans feeling nostalgic for the decade that brought us hip hop, house music and of course, MTV.
MTV shared archived artworks and logos with the ASOS design team and working closely together, the teams created an ‘80s inspired mood board which the print and design teams at ASOS evolved into a statement menswear and womenswear collection.
The graphic-led range captures the decade’s rebellious spirit with decorated denim, graffiti two-piece sets and neon pink animal prints. Silhouettes include one-shoulder cocktail dresses, lace-up swimsuits and cut-out waists with the iconic MTV logo splashed across neon coloured accessories including fanny packs, high top sneakers and socks.
ASOS Head of Design Sian Ryan said, “As MTV began in the ‘80s we thought this would be a great era to draw from, taking inspiration from this time of incredible change in both music and pop culture.”
“This partnership is a sartorial celebration of youth, which is a shared inspiration for both MTV and ASOS,” said Ron Johnson, Executive Vice President, Consumer Products, Viacom International Media Networks. “We can’t wait for our fans to get their hands on the collection and make it their own.”
Prices range from NGN 4,000 to NGN 25,000. The ASOS x MTV collection will be available online for more than 150 territories including the US, Canada, EMEA and Central/South America.
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