Austrian-Nigerian Fashion Brand Imaatu Goes Tie-Dye For “Adire Tuntún” Collection

Austrian-Nigerian fashion brand Imaatu has lifted the veil on their fall/winter collection tagged “Adire Tuntún”. Highlighting the indigo-dyed pattern, originated in Nigeria, which is the primary drive of the collection.

Adire Tuntún which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns.

An homage to the African culture and accentuating cross-cultural fashion, the designer named each piece after beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeoma, Enitan and more.

Scroll through for the full collection.