Unlike many diaspora labels guilty of not infecting their collections with just the right dose of African or most times an overdose with Ankara laden pieces, Lagos based urban label â€˜awe! Lagosâ€™ is not shy of its Nigerian heritage and proudly flaunts it.
The success of their â€˜Nirvanaâ€™ collection impressed upon the creative director of the label, Apooyin Abiola the fact that tying Nigerian roots to the labels aesthetics in an ”ethno-urban” fashion guarantees success.
With that in mind he set out to create another collection known as â€˜Tribe (season 1)â€™ based on an urban mind set with a clever twist as seen in the addition of some Nigerian content that sees each tribe represented by its cultural insignia.
The brand is taking on the evolving identity of the African Youth and the result is simple; the t-shirts are wearable, theyâ€™re not so bogged down by their high concept beginnings that you startÂ to feel like a political activist wearing a message you donâ€™t really believe in across your chest.
Check out the full collection below!
Photography: Seyifunmi Abiodun Â (Instagram: @seyifunmiphotography)
Creative Director and Direction:Â Apooyin Abiola
Makeup:Â Ayo Akwe For Fab Fairy (Instagram: @ayoakwe)
Models: Rolayo Hanson (Instagram: @layo_hanson) and Ezine Okoli (Instagram: @trueborn_)
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