Swedish retailer, H&M unveiled its latest designer collaboration with Paris based couture and ready-to-wear designer, Giambattista Valli at the amfAR Gala in Cannes.
The collaboration unveiling had several celebrities, fashion and style influencers as well as international models as their muses. Personalities like Kendall Jenner, Chiara Ferragni, Chris Lee, Bianca Brandolini, Ross Lynch and Grammy Award winning singer, Gabi Wilson, all showed up in the latest designs.
Both brands expressed their joy and delight for the collaboration which according Ann-Sofie Johansson, Creative Advisor at H&M, is a dream come true.
Speaking to Vogue.com, Valli said “H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience. The goal is to share my love for beauty and to be able to be part of everyone’s ‘happy moments’, to help create love stories all around the world”.
The collections from Valli comprises of both men and women’s wears. He brought polka dots and soft cotton fabrics to the game in his designs for men and also covered both the corporate and casual looks for men; urban street wears, joggers, double breasted suits and jackets. Bright and vibrant colours like white, pink, peach and nude themed up the drama for the women’s pieces. They were designed in free-flowing evening dresses, dramatic crop tops and elegant Cinderella inspired short dresses.
Scroll down to view photos of the collection.
Watch the campaign videos below!
Photos & Videos Credits: Instagram.com/giambattistavalliparis | Instagram.com/hm
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