Online retail store curated by fashion enthusiast, Musu Kaikai has released its Autumn/Winter 2018 Collection.
MODE by Musu Kaikai Femme Elégante, is inspired by the beautiful women of Senegal, who are among the most regal in West Africa. The collection of midi and maxi Boubou gown mainly features bright coloured, intricately embroidered, organza, silk and chiffon fabrics, adorned with elaborate head wraps. It also includes simple multi-coloured maxi dresses.
The Boubou gown is the traditional dress of Senegalese women, which can be worn every day, or on special occasions. The garment is also worn in several countries across Africa including Djibouti, The Gambia, Guinea, Mauritania, Niger, Mali and Sierra Leone.
Boubou is a rich garment that is usually made with wax fabric, bazin or cotton. However, with the modernisation of traditional African fashion, the women of Senegal have incorporated new fabrics and styles to showcase their creativity.
“Personally, I believe that nothing illustrates the elegance of the African woman like a well draped gown. It has been an absolute pleasure for my sister, Mary-Ann Kaikai, and I to learn from Senegalese artisans during Dakar fashion Week, and working with them to produce this collection. We hope you love it as much as we do”. – Musu Kaikai
Scroll down for the lovely pieces.
Creative Directors: Musu Kaikai and Mary-Ann Kaikai
Model: Sarah Laura Tucker
Photography: Victor Turay of Sinewaves Studios
Makeup: Bilkisu Gbassay Bangura
For more information, contact the brand on Instagram: @modeobserver | @musukaikai
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