Some didn’t notice but last week, Kylie changed her lip kit website from “Kylie LipKit” to “Kylie Cosmetics.” Many wondered what might be up, well wonder no more as the 18-year-old entrepreneur is moving to dominate another beauty category…nails!
Mere days after celebrating the launch of her clothing line with sister Kendall, the youngest of the Kardashian/Jenner brood has collaborated with nail polish brand SinfulColors for a limited edition collection.
Nails are a natural for Jenner, whose social media posts of her manicures have influenced everything from the shape of nails (she inspired the coffin-nail trend) to the popularity of nail art.
Brand General Manager for SinfulColurs, Rahul Mehrotra said: “We think that this collaboration will energize the nail category by driving Millennial traffic to the store.”
According to WWD, the first collection will hit the market early March, with the next two to follow in April and May.
The first range, called the King Kylie Collection (a nod to her Instagram persona), features the brand’s already existing Sinful Shine two-step faux gel formula that’s so popular in the world of nail polish now. Colors include ‘Koko-Nuts’, ‘Kafe Latte’, ‘True Kolor’, and ‘The Royal Me’, and each shade will retail for $2.99 — a full dollar more than the rest of the line, but still very accessible.
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