The coronavirus pandemic has affected all aspects of life and provided inspiration for designer Henri Uduku‘s new collection titled “HU:MAN”.
This season, the urban Nigerian-based brand is “inspired by and explores the use of pastel colours to express muted emotions and blunted feelings amplified by the restrictions imposed during the global pandemic.”
The campaign follows themes including travel, social distancing, love and isolation. On travel, the brand says, “The global pandemic has completely changed the travel industry, with face masks, travel restrictions, and the likes. The inability to move around and travel the world may have had profound impacts on our mental and physical health. Travel restrictions mean we may not be able to interact with those we love the most.”
It continues with social distancing explaining that “as humans, the current situation has really forced us to come to terms with ourselves.. While some have used this time to self-reflect, we must remember that isolation can also be a difficult thing for others to deal with.”
Touching on love, Henri Uduku says, “The current health issues in the world have forced us to learn to love from afar. Although this may be difficult given the aforementioned value of real human connection and touch, we must find new ways to remind those important to us that we still love them and care about them.”
“As humans, the current situation has really forced us to come to terms with ourselves.. While some have used this time to self-reflect, we must remember that isolation can also be a difficult thing for others to deal with,” the androgynous label concludes about isolation.
See full campaign below:
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