Category Archives: Lookbooks

Funky 90’s Street Style! Check Out POPARTII’s Wearable Art Campaign

 POPARTII presents a deviance in creative thought by exploring the 90’s and Y2K youth pop culture movement. It is characterized by defiant vibrant graffiti, loud boom boxes, cartoon characters, lights and buildings from those decades for today’s youth. Scroll down for the funky street style photos!                  …

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Played Out Sleeves, Volumes & Undulating Lengths! Ayo Van Elmar Presents SS18 Collection “Boomerang” 

BOOMERANG || Spring Summer 2018 collection by Nigerian fashion brand Ayo Van Elmar is inspired by the originality and the undiluted stance of the native Australian in the vastness of her space. The pride and functionality of shapes and colours embedded in artefacts, particularly in the boomerangs, are expressed in constructions that are almost parallel…

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Actress Jemima Osunde Frontlines ‘The Roots Collection’ By My Q Lady

  The Collection celebrates our African roots, highlighting the adire fabric. Adire – which literally means “tie & dye” is at the core of the collection – as The Creative Director goes down history employing a modern twist to wearable pieces. The collection stays true to the MY Q aesthetic- with the use of lace, color…

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Bold Designs & Solid Colours! Ilàré Releases Its Autumn-Winter ’18 Collection ‘Datubi’

Ilàré is a high end ready-to-wear womenswear brand that focuses on the African woman’s body and creates pieces that are both flattering and celebratory of her frame. The brand has a creative approach of integrating bold designs with solid colours. The Datubi Collection is inspired by the essence of a woman, on her journey of…

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Inspired By Tropical Green Forests! Cameroonian Fashion Brand Maison d’Afie Releases Resort Collection “Ngondo”

For the Ngondo collection, Sarah Divine-Garba the creative head of women’s wear brand, Maison d’Afie, repurposes a Cameroonian Colonial classic maxi gown known as the Kaba which was paradoxically born by white missionary wives in the 19th century, as a cover for half naked Duala women who’s irresistibility supposedly distracted their husbands. Sarah draws from her…

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Jemimah, Wife of Celebrity Photographer Emmanuel Oyeleke Debuts Womenswear Brand Knanfe, Releases Capsule Collection “Cosmopolitan”

Contemporary Nigerian womenswear brand Knanfe has released its debut capsule collection aptly named COSMOPOLITAN. The collection features a unique utilization of up to the minute fabrics with sleek and structured minimalistic overtones; perfect for summer, spring and feel-good moments for every fashionable woman. A design brand os owned by the wife of popular photographer Emmanuel…

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Simplicity Meets Edge & Colour! Tokyo James Releases Autumn Winter 2018 Campaign

Menswear brand Tokyo James has released it’s Autumn Winter 2018 campaign. The AW18 campaign is set in the suburbs of Capetown, South Africa, shot in front of a burger joint which has been in existence for over 4 decades. Creative Director, Tokyo James tells us the diner serves as an integral part of the community which sets the…

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Jewel Jemila Releases Elegeant Serenity Collection Featuring Stunning Model, Aduke!

The (Elegant-Serenity) collection brilliantly illustrates and interprets the side of the strong, emerging woman in these highly competitive and daring times. This can be seen through the choice and use of colours and the fusion of diverse fabrics and textures. The collection projects the strong, chic, sultry and classy fashion statements seen in different doses…

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Bibian’s New Collection “Fashion Becomes Her” Is Inspired By Today’s Stylish Women

Bibian is a Lagos based womenswear brand for the modern everyday woman. Enter the world of Bibian as The label presents its debut collection ‘Fashion Becomes Her’ which is inspired by today’s woman who is stylish, bold and wants to be noticed for her choices in fashion. The collection features stylish everyday pieces that have…

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