When you think about Music Videos in Nigeria, the default icon your mind select is definitely Clarence Peters. Some have said in the past that he is one of the best directors in the country but if he isn’t ‘the’ best then who is better?
Music Video Director and CEO of Record label CAPital Hill Records, he started his career early in life and this afforded him the chance to build a staggeringly intimidating résumé. Apart from being a director in the recent times, he has been an actor, assistant director, director of photography, post-production supervisor, continuity personnel, and all-round handyman on set in time past. Interestingly, he never set out to be a music video director. All the works he did as a child, leading up to adulthood, were in television and film. He has worked with notable names in the business such as Tajudeen Adepetu on several shows; he directed about 40 episodes of the TV series “Everyday People” while working with the Soundcity boss. This gave him a balanced platform that set him for a career as a movie and television drama director.
Born to Clarence popular Nollywood actress Clarion Chukwura and Afrojuju initiator, Shina Peters, Clarion Chukwura gave birth to Clarence Peters when she was 17 through the romance between her and Shina Peters. Little Clarence took on cinematography at the tender age of 14. He attended Government College, Ikorodu and Camp David Academy Secondary School, Ogba. After years of working with Tajudeen Adepetu, he moved to South Africa where he attended the City-Varsity Summon Television Academy in Cape Town and gained a degree in directing and cinematography. On returning to Nigeria, he hooked up with Darey to direct the video for the song “Fuji” which became the first music video he directed. He also established CAPital Hill Records with his secondary school mate and friend, Tha Suspect who is also an artiste under the label.
Six out of every 10 videos on television has got Clarence’s name on it. He has directed such videos as, Bracket’s “Remember,” 9ice's “Street Credibility,” “Only Me” by 2face, Camp Mulla’s “Party Don’t Stop and “Hold It Down,” Chidinma’s “Kedike,” P-Square’s “Alingo” alongside Jude Engees Okoye, and most recently Kay Switch’S “Sister Caro.”
Though titled with “Music Video Director” and “Record Label C.E.O”, Peters is yet unsatisfied. Film and television are his next conquests. Having started out in these fields but veering off, he aims to take on a television project by the middle of the year and by so doing, readying himself for what he refers to as ‘the ultimate,’ what he believes is his true calling – film.
Amongst his awards include Director of the year at the Nigerian Music Video Awards 2008 and the Best Music Video at the HipHop world Awards (Headies) 2010.