The Africa Movies Viewers’ Choice Awards (AMVCA) is upon us! And we admit it’s a night of glitz and glamour, from the dresses to the fashion statement to the accessories, celebrities give us something to look forward to and trends to follow. The AMVCA also puts to spotlight Nigerian based Fashion Designers and one of them is Designer Toju Foyeh.
Toju Foyeh has become one of Nigeria’s hottest celebrity designers on the fashion scene. Her collections are usually bold, elegant and beautiful. They offer a classic yet trendy feel to wardrobe choices and it is no surprise that guests and celebrities flock the red carpet in her designs. Some of our favorite AMVCA looks have been from the staples of the TF brand; and in anticipation of the upcoming award show this year, we sat with her to give us a peek of what to expect on the Red Carpet.
Osas Ighodaro-Ajibade at the 2016 AMVCA
One of your pieces (on Osas Ighodaro- Ajibade) was the most talked about from last year’s AMVCA red carpet. How did that make you feel?
Ecstatic! Even though I felt confident about my design and colour choice, there is always a tiny bit of nervousness not knowing how people would react/respond to your hard work. So it was a great feeling for it to be appreciated.
What should we be expecting from TF pieces on the Red Carpet this year?
Bold statement pieces! I’m determined to stay away from the norm and keep challenging my creativity.
Do you have a different design process for Red Carpet looks than you do for other pieces?
Yes Definitely! With red carpets I always imagine for example all the lights and cameras flashing, I imagine captivating the audience at first glance. I also focus on making the pieces memorable
Where do you draw your inspiration?
I draw inspiration from various places. First of all, the person wearing the dress. As much as I would want to push the envelope it is important that the person wearing the dress is able to pull it off effortlessly, so I work with her style/comfort zone and infuse my aesthetic. I also draw inspiration from latest trends but always make sure I add my own twist to it.
How do you infuse ‘Nigeria’ into your designs?
Not sure I can say “infuse Nigeria to it”, but I hope that through my creativity and hard work, I’m representing the country as a fashion hub
What has been your ‘fave’ TF look on the AMVCA Red Carpet?
For now, Osas Ajibade! She totally killed it and made me feel proud.
Thanks Toju, we are itching to see her Designs on Saturday. Make sure you follow us on all our social media platforms to see pictures of the event live from the Red Carpet.
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