Godfather of African fashion (according to words on the streets of United Kingdom) Adebayo Jones knew he was destined to be a famous fashion designer, even as at an early age of 12. Haven forced his mother to buy him a T-Shirt with bold imprints “I’M REALLY FAMOUS.” which became a fascination for him and led to making T-Shirts for his younger ones with newspaper forcing them to a mock fashion parade.
The London-based Fashion Designer and Style Consultant is synonymous with exquisite fashion. He has long been associated with glamour, elegance, opulence, style and has continued to build a name for himself both at home and abroad. The media and critics of the fashion industry describe him as the KING OF COUTURE – for the individuality of his piece speaks for him in the international fashion community.
The multi-award winning Designer Adebayo Jones having completed a humanities degree at university in 1985, returned to his first love – fashion design. Even while in school he has always known fashion was his passion, he said: “I knew then that after my degree this had to be my world,” according to Pan-African Magazine Ventures Africa.
He enrolled in a leading fashion college in London to acquire the requisite skills for his craft. Today, he is renowned for creating his own fabrics and presenting the most lavish and luxurious collections of gowns, ranging from silks to brocades, velvets, chiffon’s organza’s, crochets and damask while presenting a fine, clean and classic lines. His new bridge couture prêt, a porter collection also reflects the style and the elegance that has defined his career over the years while his success has opened doors for others in his field from Africa to Europe.
Adebayo’s famous clients include singer/actress Patti Boulaye, TV star Sally Familoe, Miss World 2001 winner Agbani Darego, TV cum stage star Faith Brown and celebrity stylist Janet Ginnings. He has also designed and styled gowns for several winning Miss Nigeria contestants and for some finalists at the Miss Universe pageants. He has worked for different brands including a company that line up Hollywood top celebrities on their books from Tina turner, Diana Ross to Shirley Bassey. He has also worked with Britain’s Katherine Hamnett CBE, a two time British Designer of the Year.
At the home front, Adebayo formerly worked with HRH Erelu Abiola Dosumu, who in the 80?s had opened her shop “Talala” on New Bond Street where he also worked as an intern.
He’s phenomenal success has been widely acclaimed with quite a number of awards to his credit. In 2009, he was honored with the N4LIFE Award first special recognition for his outstanding contribution to fashion industry in the UK and for promoting the image of Nigeria positively through fashion on a global platform.
He won the Best Nigerian Designer in Diaspora Award in 2009 at the Nigeria Fashion Awards held in Abuja while in 2010; the designer was the recipient of three Fashion awards in the UK.
The veteran fashion designer is also a proud recipient of The BEFFTA Male Lifetime Achievement Award (2011), NEL Award for outstanding contribution to Fashion (2011). He has also won The Best Designer in Diaspora from three major organisations: City People Awards (2006), Nigeria Fashion Awards (2008), and Sideview Style Awards (2011).