EbonyLife TV CEO Mo Abudu For ELLE SA- Interview By Dimeji Alara


Mo Abudu, CEO of EbonyLife TV, Africa’s first Global Black Entertainment and Lifestyle Network is featured in ELLE South Africa September 2015 issue in an exclusive interview feature by Dimeji Alara.

The magazine is profiling inspiring women – innovators, creatives, entrepreneurs and influencers, who are making a difference in Africa. #makeithappen

Abudu who was recently dubbed by CNN as the ‘Oprah of Africa’ due to her talk show, Moments with Mo (now Moments) talks about her job, hurdles she has encountered so far, inspiration and lots more.

Here are excerpts from the interview below:

When you were a little girl, you wanted to be…

I loved fashion as a little girl and at a stage I wanted to be a model. At age 19, I even got selected to be the brand ambassador for AVON COSMETICS for the African market. But I guess my most pervasive ambition was to work in the media and entertainment industry.

What were the biggest hurdles in your work-life so far and how did you overcome them?

So you want to be Africa’s first Global Black Entertainment and Lifestyle network? Well, you will have to pay the price of being a trailblazer. You will find out you have no templates to adapt and no ‘how to’ manual to guide you. You will realize all you have is a blank canvas and the will to make a difference. You will have to start from ground zero, learning from no one else but yourself; you will have many sleepless nights  and hoping everything turns out well. You will, however, find out that this is both a challenge and an opportunity at the same time. Then, you will have to confront the challenges of power: finance, broadband, the right manpower, among several other temporary impediments.

3 personalities that inspire you…

My mum, Nelson Mandela and Barack Obama.

 If you were to choose a career again, what would it be?

The question would be, what are the gaps? And what value is there to be created? These are the crucial issues people need to consider. People have to look out for an opportunity to make a difference; if it will impact the market positively; if it will meet a special need; if it will add value, then that would be the right choice to exploit.

The gap is the key. The rest is to try to add value.

To read the full interview, click here!



Credit : ELLE South Africa





Leave your views in comments box below. 










Share this

Leave a Reply

Your email address will not be published. Required fields are marked *