Eye-Popping Colours & Flirty Hemlines As Opening Ceremony Presents Pre-Fall 2012

We absolutely love it when we stumble on cool online finds from other fashion websites. And this one we simply j’adore not just for our Nigerian/African readers but for our international readers all over the world too.

This lookbook comes from the brand Opening Ceremony that brings together emerging American talent with both young and established designers and artists from abroad, so it’s definitely something for our American readers to enjoy, visit the store and pick a few pieces from the new collection.


Opening Ceremony is a multifaceted retail environment comprised of shops, showroom, and private label collection that establishes a new, international creative forum in downtown Manhattan. Each year, the unique commercial and cultural character of a visiting country is represented at Opening Ceremony by capturing the essence of the country’s consumer experience. Opening Ceremony has also become known for its myriad collaborations with the likes of Chloë Sevigny, Spike Jonze, Pendleton, Levi&#39s, Timberland, Keds, Robert Clergerie, and more.


Opening Ceremony appropriates the mission statement of the modern day Olympics from the founder, Baron Pierre de Coubertin. In 1896, he transformed what the Greeks had created into a modern day business venture. The Olympics were founded under the guise of creatively merging sports, business, and global participation. Opening Ceremony takes from this foundation and applies these elements towards fashion. Each year Opening Ceremony has introduced a new country to its home team.


This collection colour palette covers the spectrum from forest green to nude, giving the Opening Ceremony woman plenty of shades to choose from. Colorblocking is showing no signs of disappearing, though the contrasts are not as stark for Pre-Fall. Prints make an appearance in Missoni-esque chevrons and stripes which will be perfect for the transition from late summer to Fall.


Each year, as acolytes know, Opening Ceremony dedicates its sales floors to a designated country, and this time around, it&#39s Argentina. In keeping with that theme, crocheted skirts come with braided details meant to evoke the ceremonial plaiting of horsehair, while blanket-motif sweaters also evoke the region. A major selling point for the OC brand is its attainable price point, so the team has put out a new jersey basics capsule line (following the T by Alexander Wang model) that is all sub-$200. Fans will also go for the fun Lurex knits, detachable dyed fox-fur collars, and a reversible silk taffeta bell-shaped coat. Let&#39s put this one in the win column for Opening Ceremony.










For more information visit: www.openingceremony.com





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