Fashion Brand Orange Culture, To Take Part In Italy’s Premier Fashion Event Pitti Immagine Uomo

Creative Director of Orange Culture Adebayo Oke-Lawal in February was Paris, as one of the designers shortlisted for the LVMH Young Designers showcase with a chance to win the 300,000 Euros grand prize.

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While in Paris, Oke-Lawal met with an impressive class of fashion stakeholders around the world, including Karl Largerfield of Chanel and Fendi, Kanye West, world-renowned photographer, Patrick Demarchelier, renowned Make Up Artist Pat McGrath.

Now, Orange Culture Nigeria is one of the youngest brands that has been invited to present a brand new collection to the field of international buyers, press and fashion lovers at the 2014 Pitti Immagine Uomo in Florence, Italy.  

Pitti Immagine Uomo, is a key international trade event showcasing men’s fashions and contemporary lifestyle trends that will be held in Florence from 17 to 20 June 2014.

Three years and four collections into his foray as a designer and Adebayo Oke-Lawalis over the moon at this selection.

Orange culture continues to challenge the status quo of African menswear design with innovative and trend led collections each season.

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Pieces from Orange Culture’s Spring/Summer 2014 Collection.

Watch video where he talks about the growth of his brand so far and challenges he is overcoming.


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