Nigeria’s leading fashion Retail chain, Grey Velvet launches ‘BLU by Frankie & Co’ – An affordable andequally fashionable addition under the in-house brand, Frankie & Co.
The pocket friendly pieces retail between N6,000 and N15,000 and below, without compromising on quality or style.
Throughout the month of June, the team carried out a #BuyNigerian social media campaign that sparked insightful conversations amongst the followers about the issues within the Nigerian fashion industry and these conversations, as well as the team’s assessment of the current economic crisis led to the creation of the label –
“We are Nigerians ourselves and we are constantly thinking of ways todobetterandbebetterforourcustomers.WearealwayspayingattentionandwearewellawareofoureconomicsituationandwehavealwaysfelttheresponsibilitytoprovidegreatqualityNigerianclothingtoNigerians.WiththecurrentsituationwefelttheneedtocreateaffordableclothingandBlu by Frankie & Co is our way of ensuring that regardless of the situation, our customers are able to shop without breaking the bank,” It stated.
“Sheisonherwaytobeingeverythingshe’severdreamtofandwejustwanthertolookgoodwhiledoingso!” says the brand.
Check out the lookbook below!
Creative Direction & Styling: Adebayo Okelawal -@theorangenerd
Photography: Emmanuel Oyeleke – @emmanueloyeleke
MakeUp: Desmond Marcauley – @deydeysoso_
Hair Styling: Eze Fabulous – @fabulousking1
Model: Makida Moka @themakidamoka
For enquiries visit the online store:www.greayvelvetstores.com|Order Line: +2348022900376|Instagram: @greyvelvetstores |Twitter: @@greyvelvetstores|Facebook: Greyvelvetfashionretail
Written by Olufunke Edidi
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