Menswear fashion brand founded in 2014 by the creative duo of Joseph O. Ike and Olamide E. Akindeinde, has released the lookbook for its Rain 2017 collection dubbed ‘V’.
Featuring traditionally dyed “adire” fabrics, in the brands color pallet of navy blue, grey royal blue and burgundy, the JZO perspective could best be described as a modern minimalist retelling of traditional African themes.
The indigenous Nigerian menswear brand is redefining the context of traditional menswear through contemporary and modern designs characterized by the Nigerian tradition and culture. The Brand has carved a niche for themselves with the use of handmade traditional fabrics sourced in Nigeria to create clean edge modern pieces with an African aesthetics.
The new collection gives a look into the brand’s journey and story.
Look through below!
Brand: JZO (IG: @jzofashion_ng)
Styling: Ola Akindeinde (IG: @ochai_ogaba)
Photography: Kadara Enyeasi (IG: @Enyeasi.k)
Model: (IG: @ochai_ogaba)
Written by Olufunke Edidi
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