Exciting news for all Lanre DaSilva Ajayi (LDA) lovers, the brand is giving us a First Look at its Spring/Summer 2015‘Rock Delight’ campaign images.
This SS15 collection was first unveiled at Vogue Talent, the yearly Vogue Italia event during Milan Fashion Week. To view our previous feature showing the lookbook, click here!
According to the designer of the self-named brand, “Inspiration for the collection came from the famous Olumo Rock, one of the most popular tourist destinations in Nigeria that sits in the ancient city center of Abeokuta – a name which means ‘under the rock’ – which is the largest city and capital of Ogun state in Southwest Nigeria.
The collection features sharp silhouettes, strict forms and minimal cuts using Fabrics such as 100% silk, Lace, Traditional Wax, and Velvet. The colors featured are Red, Green, Pink, Orange, Purple, and Yellow.”
The collection was also showcased at the 2014 GTB Lagos Fashion & Design Week, to view runway photos, click here!
More photos from the campaign coming soon!
Art direction: Onyinye Fafi Obi
Photographer: Silvia Dee
Styling/Creative direction: Ola Ebiti
Styling Assistant: Emily Midwood
Hair & Makeup: Vicky Alice
Models: The Purves twins & Majorie Prempeh