For SS19, the Henri Uduku brand looks to the nostalgic visual cues of the 90’s and revisits them as a portal through which millennials reaching the age of nostalgia can relive their lost youth.
For Henry Uduku, the brand’s creative director, those elements included the ubiquitous radio cassette, the Nintendo Gameboy that paved the way for handheld gaming and the NTSC Bars that used to signal the beginning of daily television broadcasts. These elements resonate specifically with him because of his father who struggles with debilitating illness.
For Henri Uduku, Let Me Live uses Adire wax dyeing techniques to create realistic motifs of the collection visual elements and recreates 90’s specific aesthetics like detachable trouser legs, baggy sleeves and safari suits.
These 90’s elements, seeks to capture the innocence of the past and the vivid hopefulness that the 90’s represented for many young millennials, and an opportunity to look nostalgically at the designer’s own history and the immortalize the best memories he shared with his father.
See more photos below.
Photography: Niyi Okeowo [ @niyiokeowostudio]
Models Feyi and Tife Ajayi [@_feyisetan @tife_badass]
Assist: Joel Udeh [@thatsonofobed]
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