For Spring/ Summer 2016, Nigerian fashion brand Frucheis inspired by the human pursuit of happiness.
The collection ‘Nkeiruka’ is named after the creative director’s mother, Lilian Nkeiruka Aghuno. In Igbo culture the name Nkeiruka means ‘what is to come is greater’ which remind us of what rainbows signify.
It was important for the brand to incorporate the colours of the rainbow in the colour palette of this collection as they exude happiness, says the creative director, Frank Aghuno.
In naming the collection after his mother, the designer draws inspiration from a line the 1960 film ‘Psycho’ where Anthony Perkins playing the character of a shy but homicidal schizophrenic Norman Bates says, “A boy’s best friend is his mother”.
He says, “My mother was a fashion designer back in the day and I have watched her all my life. I would sneak pieces of fabric from her work area into my room and create things that nobody could really even wear and put them on my sister; Nkem. After a while she saw me doing this and randomly started giving me her Ankara head-ties to make whatever it was i wanted to create. My mother is one of my biggest sources of inspiration and happiness. She helped a lot with me juggling creating this collection for Lagos Fashion and design week and my final exams. Lagos fashion and design week has done a lot for the brand and myself through the fashion focus program as well as Fayrouz and I’m forever grateful. My journey has just begun, I have a whole lot more to learn, I see growth and that of course makes me very happy.”
The collection has hints of the early 70’s also referred as the hippie days. There’s a hippie-chic vibe with flared pants and sleeves, running shorts and tanks, culottes and short skirt. Fruche’s signature thigh high slit is once again incorporated intoSwarovski crystal applique, structure, sashes that mimic an ikpele and shapes. There’s also a strong androgynous vibe with the collars and sleek pants for womenswear and organza jacquard shirts and high-waist pants for menswear. Crepe chiffon, crepe Georgette, duchess, mesh, wool and cotton fabrics in colours of red, orange, blue, green, wine, purple, pink, champagne, grey, and black.
See more lookbook photos below!
Creative direction: Frank Aghuno
Set design: Fred Aghuno [Dricky Stickman]
Makeup: Dami ‘Bote
Models: Debby & Betty Shola-ayinde, U.A. Emeka [Emekoviic]
Male shoes: King David Shoes
Leave your views in comments box below.