H&M Under Fire After Image Of Black Boy Modeling ‘Racist’ Hoodie Goes Viral


H&M‘s website recently featured a young Black boy modeling a green sweatshirt with the phrase “Coolest Monkey In The Jungle” printed on the front. Yes, a major fashion brand thought it was OK to have a young Black boy wear a hoodie with an offensive statement.

London-based plus size blogger Stephanie Yeboah came across the image on H&M’s website and said, “Whose idea was it at @hm to have this little sweet black boy wear a jumper that says ‘coolest monkey in the jungle’? I mean. What.”


  In a series of tweets, Yeboah continued, “What was the thought process behind this @hm? As somebody who has been called a monkey many times by white people (both to my face and online), this is absolutely unacceptable. I don’t care if people think I’m being ‘too sensitive’ on this. Fix your gums to call any child of mine a monkey and I will spin your jaw. Ignorance is not an excuse anymore, it’s 2018.”    




    H&M has since apologized for the misstep saying to The Independent: “We apologize to anyone this may have offended.” The company has also taken down the image of the boy in the sweatshirt but they’re still actually selling the design.  

See apology below  


A post shared by H&M (@hm) on




From Essence




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