CoverGirl has announced Issa Rae, Katy Perry, Ayesha Curry, Maye Musk, Shelina Moreda and Massy Arias as new #CoverGirls – ambassadors for their new ad campaign “#IAmWhatIMakeUp“.
The #IAmWhatIWear campaign aims to celebrate the power of every individual to create who they are and who they want to be.
Covergirl brings you #IAmWhatIMakeUp, celebrating women’s power to be made in the mirror. The new Covergirl celebrates every woman’s power to create who she is – and who she wants to be.
Join us as we welcome our newest Covergirls: Ayesha Curry, Issa Rae, Shelina Moreda, Maye Musk, Katy Perry and Massy Arias! 🎉, the brand wrote.
Unveiling the CoverGirl bosses, the brand announced on their Instagram:
Introducing our new COVERGIRLS and a new #COVERGIRL. #IAmWhatIMakeUp celebrates the power of every individual to create who they are and who they want to be. 💄👏🏽💁 We couldn’t be prouder of these #coverGirlBosses: @ayeshacurry, @issarae, @shelina93racing, @mayemusk, @katyperry, and @massy.arias! 👸🏾👸🏿👸🏻👸🏼👸🏼👸🏽#COVERGIRLMADE
The brand also wrote,
“#IAmWhatIMakeUp celebrates your power to create who you are and discover who you want to be. 💁We believe make up is a tool and a toy and we’re here to play and slay all day, everyday. 💄We have lots more coming for you so stay tuned COVERGIRLS!
CoverGirl is paying homage to literary great Toni Morrison with the hashtag #IAmWhatIMakeUp.
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