Inspired By Fashion & Culture Demure By Denike Debuts A/W 18 Collection

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For their A/W 18 collection, the designer draws inspiration from its revered valleys.

The creative director draws inspiration from the fragility of the Wave Sandstone formation and the parallels it has with fashion as a culture, design as a process, and the often overlooked reliability that must define construction. She acknowledges the fragility of the sandstone formations, built over centuries through years of routine and layering of otherwise unremarkable sediments – She replicates that sentiment through ruched tulle, layered at the hem of a spaghetti dress. She mirrors its striations and marries it with her love Adire, creating striped motifs that speak to our customer’s rejection of order and embrace of controlled chaos.

For Demure by Denike, the Wave Sandstone formation is a metaphor for the tradition that defines fashion as a pursuit of excellence, each generation’s achievements hoisted on the achievements of the generation before them, resistant to the ravages of time and other circumstances, but pliable enough that this all-encompassing force shapes fashion into the behemoth in which our creative director defines herself today.


See lookbook below.



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