Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as Etisalat Nigeria, has confirmed the changing of its trading name to 9mobile.
In a statement released on Tuesday, Boye Olusanya, the company’s new Chief Executive Officer (CEO), described the new name, which is due for official unveiling on Wednesday, as presenting its “0809ja heritage” and “our evolution over 9 years of operations in Nigeria”.
THEWILL recalls that the company was given three weeks to drop the Etisalat brand name after its major investor, Mubadala of UAE, pulled out of the country amid mounting debts which led to an overhaul of the company’s Board.
“Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator,” the statement read.
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