To display the versatility of their brand, Toyokalon hair company tapped Roc Nation singer/songwriter Justine Skye for their campaign “Know the Difference.”
Styled by CeeCee @SilkHairNY, with makeup by Darya Latham and threads plucked by Xina Giatis, Justine flaunts a variety of styles all in her signature purple hue.
In a statement, the company writes, “We chose Justine because she is a fashion and style icon.”
Through the “Know the Difference campaign”, Toyokalon hopes to introduce women to an affordable alternative to braid and crochet hair, which can be used to create natural looking styles.
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