Kendall Jenner Drops Her Last Name, Model Maintains The Kardashian Label Hurts Her Career

Oops! Looks like Kendall is building her own brand outside of the Kardashian tag.


That’s exactly what it is! The model has taken the option of stepping out! Kedall Jenner, rising model and younger half sister to Kourtney, Kim, Khloe and Rob Kardashian has officially dropped her last name, Jenner. She will now be known simply as Kendall – at least in the modelling sphere.

You will recall that the model said sometime in July that being a Kardashian hurt her career as she wasn’t taken seriously in the modelling world. Kendall, who desperately desires to be a big-wig in the fashion industry admitted to being swept aside by some top brands because of her association with the Kardashians.

“I was like, ‘You know what? I want to be high fashion. I want to be taken seriously … People think that this [success] just came to me. But it didn’t. What I have has almost worked against me. I had to work even harder to get where I wanted because people didn’t take me seriously as a model. Because of the TV show,” the 18-year-old tells Love magazine of being on her family show; Keeping Up With The Kardashians. “I went on castings and some people weren’t feeling me because of my name. But it was great when people didn’t recognize me. I was like, ‘Thank you. Please don’t recognize me.”


Kendall isn’t the only one who owned up to the fact that the Kardashian label does more harm than good to anyone looking to be taken seriously. Adrienne Bailon, Rob Kardashian’s ex gave credence to the fact when she covered Latina.

Kendall whose father, Bruce Jenner is an Olympic hero, has walked for equally big fashion names like Marc Jacobs at the New York Fashion Week, modelled for Vogue, Givenchy and Balmain.


We’re not sure how her mother (and manager), Kris Jenner will take this, though.


Photo Credit: Buzzlie  | Mail Online  | Death and Taxes 



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