Kim Kardashian West met the makeup artist who’d create her most iconic (and oft-copied) beauty looks, Mario Dedivanovic, 10 years ago during a photoshoot. To commemorate their longstanding friendship and partnership, the duo will be releasing their first-ever makeup collaboration under Kim’s KKW Beauty line.
Kim and Mario teased the upcoming collaboration in multiple social media posts, detailing that the collection will include eyeshadows and lip products. The standout is a palette featuring both shimmer and matte shades. There’s a vibrant cobalt blue eyeshadow named Libra (Kim and Mario are both Libras), which Kim is seen wearing in the teasers. These shadows are notably the first non-neutral makeup shades to come out of KKW Beauty.
A Metallic cobalt blue called Libra is a shade in our palette. @makeupbymario & I are both Libras & this shade of blue is special to us because I would fight against color & one time when I was on my phone & not paying attention he did a blue eye & I freaked out but then looked in the mirror I loved it! We fight over which look we should do all the time but this blue eye reminds me to trust him lol 4-5 KKW X MARIO KKWBEAUTY.COM A post shared by Kim Kardashian West (@kimkardashian) on
The KKW x MARIO collection launches on April 5, on the duo’s 10-year anniversary. You can sign up to be notified when the collection goes live on the KKW website because we’re almost certain this collection will sell-out as quickly as her previous launches.
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