The youngest of the Kardashian-Jenner Clan, Kylie Jenner is fierce on the cover of AdWeek Magazine’s millennial issue.
The 18-year-old reality star and entrepreneur talks to the magazine on how she has been able to grow her phenomenal brand at such a young age using social media.
On how she picks the brands she works with: I have to be passionate about the brand and just love it. It has to be a perfect fit. I don’t work with anything that doesn’t work with my brand.
On why the response to her lip kits has been so huge: I feel like people trust my makeup decisions. Before I had a cosmetics line, I couldn’t even buy the products that I loved because I would go into stores and they’d be, like, “Everything’s sold out. Everyone wants to buy the color lipstick you’re using.” It got frustrating. So I kind of just wanted to take matters into my own hands and create my own line and show people what I actually use and what I actually love.
On being “flashier” on social media than in real life: I think that’s true for a lot of people, actually. You can’t really tell who a person is from, like, an eight-second Snapchat video or an Instagram. I only post on Instagram or Snapchat what I want people to see, you know? But there’s a whole other side to me that people don’t know.
On how the real Kylie is different from her social media image: I feel like people want to see me have a cool hair color and dress a certain way and have pretty makeup and heels. If they were to see me in public, they would expect me to look like that. It’s also fun for me, dressing up. That’s always been me, since day one, but it’s also exhausting for everyday life.
On how she deals with all the negativity online: Honestly, I feel like at this point I’ve gotten so numb to it. I still do my thing and people still love me and my lip kits are still selling out and 10,000 people still come to my appearances, so I don’t think it’s about the negative comments, it’s about turning it around and being able to come out on top. I feel like the more people who love you, there’s going to be more people who hate you. It doesn’t really affect me.
On things in her life she won’t share on social media: There’s a really big part of my life that I don’t share online, and I feel like people think that just because I have a reality TV show and I’m on Snapchat for probably 10 minutes altogether throughout the day, that they know my life. But I feel like everybody—every celebrity, at least—keeps a big part of their life super private. Like, I don’t show a lot of my relationships or my ups and downs. I’d never have a fight with someone [on Instagram].
On what’s next for her personal brand: I feel like I’m juggling a lot right now, but my main focus is my cosmetics line. There’s so much I want to do that I can’t really think about anything else. I want to take my time and work on each individual product until it’s perfect. I don’t want to rush into anything.
On where she sees herself in five or 10 years: I think definitely just business and being behind the scenes. Hopefully, I have a family and I’m just running my business and my cosmetics line.
Read the full interview here
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