Lancôme Paris Unveils “My Shade My Power” Campaign with Waje, Betty Irabore, Eku Edewor, More!

Waje

Waje

Lancôme Paris celebrated African excellence utilizing change makers in its My Shade My Power Campaign at Temple Muse, Victoria Island.

Following its success in The Uk, The French leader in cosmetics capitalized on the influence of leading women in Nigeria while unveiling its Teinte Idole Ultra Wear Foundation available in 40 shades to the African market.

With 46 leading ladies, including 3 heroes who shared their personal stories, the campaign featured media pace setter- Betty Irabor, a musician- Waje, a pilot/nurse/ beauty queen- Powede Awujo, and some of Nigeria’s notable entrepreneurs, and prominent ladies.

Temple Muse Africa’s Lifestyle Concept store was transformed into a Parisian oasis. The spectacular night kicked off with Head International Make Up Artist- David Coranson Beaudu doing live demonstrations at the pop up space. Guests were welcomed by Parisian Chic styled hostesses, exotic cocktails and hors d’oeuvres.

The MC- Eku Edewor announced to the buzzing, stylish crowd to make their way through a tunnel, to a transformed magical space draped in leaves, pink lights, and had #LancomeNigeria floating in the pool. Following her welcome remarks, Eku introduced the Business Development Manager, Sub Saharan Africa- Cyrielle Gbadja to do the honors of the unveiling.

Cyrielle welcomed the anticipating crowd once again and spoke about Lancôme celebrating black excellence with this historical campaign. Sharing the stage with the L’Oreal, Ella Afrique and Glam Brand Agency teams, who had a role to play in the execution of the campaign on stage, Cyrielle stated that Lancôme spends millions of dollars on research and development of black skin. This campaign is unlike any other Lancôme has done before as the African campaign focused on the diversity in beauty across various ages.

Having launched already internationally, the foundation is an addition to the Teint idole range of concealer, foundation stick created by the L’Oréal-owned brand, which also includes Teint idole concealer, foundation stick, and Teint Idole cushion.

Lancôme is at the forefront of the cosmetic industry as it is the only make up brand with a foundation that lasts 24 hours, has a matte finish, and has the most shades for women worldwide. All Lancome 3 axes products are available at Essenza stores and during one month at the Lancôme Pop Up at Temple Muse.

See more photos from the event below.

Eku Edewor

Eku Edewor

Elizabeth Osho

Elizabeth Osho

Beverly Naya

Beverly Naya

Banke Meshida

Banke Meshida

Azuka Ogujiuba

Azuka Ogujiuba

 

 

Do2dtun

Do2dtun

Cyrielle Gbadja- Lancome Business Development manager Sub Saharan Africa & Suzie Meyer- Lancome Product Manager- New Markets

Cyrielle Gbadja, Lancome Business Development Manager Sub-Saharan Africa & Suzie Meyer Lancome-Product Manager New Markets

Chidera Uduezue

Chidera Uduezue

Chidera Mouka

Chidera Mouka

Bidemi Zakariyau

Bidemi Zakariyau

Ezinne Alfa

Ezinne Alfa

Abisola Kola Daisi

Abiola Kola-Daisi

Amanda Stonya

Amanda Stonya

Angel Obasi

Angel Obasi

Funmi Victor Okigbo

Funmi Victor-Okigbo

Fade Ogunro

Fade Ogunro

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Ink Eze

Ink Eze

Juliet Ibrahim

Juliet Ibrahim

Ndidi Obioha

Ndidi Obioha

Tosin Oshinowo

Tosin Oshinowo

Yemisi Wada

Yemisi Wada

Titi Fowora

Titi Fowora

Osas Ajibade

Osas Ajibade

Onah Nwachukwu

Onah Nwachukwu

Nowe Isibor

Nowe Isibor

Omoyemi Akerele & Zara Odu

Omoyemi Akerele & Zara Odu

Denola Grey

Denola Grey

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Bidemi Zakariyau, Sonia Irabor, Denola Grey

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David Coranson-Beaudu and Betty Irabor

Rita Eze, Ink Eze, Justice Jumoke Pedro

Rita Eze, Ink Eze, Justice Jumoke Pedro

Titi & Boye Fowora

Titi & Boye Fowora

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Cyrielle Gbadja & Bola Balogun

David Coranson Beaudu

David Coranson-Beaudu

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Betty Irabor and Ojy Okpe

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Farah Oueidat Khatib, Maya Halabi & friend

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