It’s not a fleeting trend that’s here today and gone tomorrow. “Curvy” is here to stay! After the triumphant success that Latasha Ngwube’s The About That Curvy Life Collective achieved at Heineken Lagos Fashion and Design Week 2016, ATCL is engaging Africa in the conversation about body positivity and size inclusion via LFDW’s esteemed platform.
Speaking on what can be expected at the ATCL Collective showcase this year, Ngwube says:
“We are extremely proud of the historical success The About That Curvy Life Collective achieved in 2016. Launched at The Heineken Lagos Fashion and Design Week 2016, we made history as the first plus size fashion show on an international fashion runway in Africa. Pursuant, The Collective was featured across several international media outlets including CNN, BBC, Yahoo, and The Guardian. This eventually led to our invitation to make history in Ghana by taking The Collective to the Glitz Africa Fashion Week 2017, Accra, Ghana.
Notwithstanding, we’ve had one year to grow and set new goals and we have taken that chance seriously. Some of the value adds include, but are not limited to, the following:
First, we’re working with two new designers will be debuted on the runway including Abuja based NORI by Uga Akinbode and Lagos based Osuare by Osuare Egbuonu. Alongside veteran Assian by Matthew Gordon, who debuted his brand at The Collective last year and has since gone on to showcase at several international fashion shows around the world, these three designers have an eye for the material best suited for a curvy consumer, as well as the elements that make any piece more suited for their bodies, such as colour and fabric. Their clothes are constructed with the body of the wearer in mind. Further, they have terrific personalities and work well as a team, which is integral to success of The Collective.
Also, we’re placing laser focus on creating market opportunities for participating designers. For the first time, we hope to take the designers on a continental roadshow. Thus, in addition to having noteworthy aesthetics and a point of view, our designers must demonstrate a capacity to scale up production to meet consumer demands.”
The showcase will take place on Thursday 26th of October, 6PM at Eko Atlantic, Victoria Island, the official venue of all #HeinekenLFDW2017 activities.
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