This season, NET-A-PORTER casts its woman in the ultimate fashion capital, Paris, for its fall campaign. Models Luna Bijl, Mayowa Nicholas, Jing Wen and Radhika Nair continue the creative direction from past seasons with a representation of today’s modern global women authoritatively dressed in the key trends of the season. Subtle cues to the brands signature monochromatic palette of black and white frame the background while the models styled in this season’s fashion take center stage. The campaign runs globally in print, digital and out-of-home.
“Our campaign showcases the distinct fashion point of view that our team of expert buyers brings to the season,” said Alison Loehnis, president at Net-A-Porter and Mr Porter. “We style our campaign to reflect how our fashion forward customer would interpret the trends, sampling from different designers for ready-to-wear, and complementing it with shoes, bags and jewelry.”
Check out the campaign, below.
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