The Federal Government on Friday said it was putting every machinery in motion to ensure that all media outfits in the country go digital by next year.
The Minister of Information, Culture and Tourism, Alhaji Lai Mohammed, said this at a summit organised by the Advertising Practitioners Council of Nigeria (APCON) in Lagos.
The minister represented by Mr Peter Dama, the Director, Press and Public Relations, Federal Ministry of Information and Culture (FMIC), said that the pilot launch had been done in Jos.
The minister said that the National Broadcasting Commission (NBC) had commenced the test-running the process and the Federal Government would give its support for its take-off in 2017 in Nigeria.
“This is based on the International Telecommunications Commission’s (ITC) directive that all analogue broadcasting should go digital.
“We have already done the pilot launch in Jos, Plateau, because of the existing facilities they have on ground to support the digitalisation process.
“We intend to roll out to other parts of the country to meet the 2017 deadline, ‘’ he said.
The minister urged other states to put in place facilities that would support the transformation process.
He said that digitalisation was a welcome idea because it would create more jobs and help engage the youths meaningfully in the county.
Also speaking, the Registrar of APCON, Alhaji Garba Kankarofi, said that the summit was organised following the transformation of the global advertising industry and the rapid technological changes.
“The summit will, in the light of the above developments in technology and other various dynamics in the global and local economies, showcase advancements in market communication practices and standards.
“It will also explore the relationship between current and future media platforms as well as examine new business models for today’s marketing communication industry,’’ he said.
Mr Nicholas Vervelde, Chairman, Beer Sectoral Group (BSG), represented by Dr Lanre Olugbogi, the group’s secretary, said that BSG was committed to promoting responsible service among operators and consumers.
“Therefore, our efforts are geared toward a sound professional practice among members, promoting responsibility among operators and, particularly, consumers toward making sustainable contributions to the socio-economic development of Nigeria, ‘’he said.
Similarly, Mr Benjamin Pius, the Chief Executive Officer, BSP Media International (UK), said that experts in the industry projected that by 2018, advertising spread across Africa would rise to over $25 billion.
Pius said that the escalating growth in the industry would largely be driven by changes in consumer behaviour and technology, presenting its own set of opportunities and challenges.
“Advertisers, media owners, telecom operators and industry regulators do need to make informed decisions to help them address these challenges and take advantage of the new opportunities, ‘’he said.
The News Agency of Nigeria (NAN) reports that the summit was supported by the Broadcasting Organisations of Nigeria (BON), Media Independent Practitioners Association of Nigeria (MIPAN), and Advertisers Association of Nigeria (ADVAN).
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