Chukwunonso Ezekwueche aka Dr. Nonsky is a man of ambition. He is a fashion/lifestyle/travel influencer, content creator, brand ambassador and overall a millennial gentleman.
Though he was born in Nigeria he’s by all accounts a citizen of the world, frequently travelling to new cities and sharing his experiences online. Whether updating his latest fashion finds with an audience of nearly eighty thousand or sharing a quick fashion tip, Nonsky constantly entertains.
As he continues to make his mark, the Pharmacy degree holder is doing so with positivity and charm. We caught up with Nonsky recently to discuss challenges in this career, his take on Instagram’s like ban feature and the ultimate blunders committed in men’s fashion.
OnoBello Media: How did you develop an interest in fashion, content creation, and travel respectively?
Chukwunonso Ezekwueche: Fashion has always been dear to my heart right from an early age. I mostly picked it by watching and emulating and that has progressed to what I do today as a fashion influencer. My interest in fashion led me to content creation. This allows me to express what I’m feeling inside and bring it to reality. Fortunately, some brands saw value in what I was doing and started sponsoring me and fueling my interest in content creation. As for travelling, I simply love the idea of being in a new place all the time. I believe travelling is a part of education that everyone should take advantage of. There is nothing as beautiful as experiencing other cultures and seeing the world from a different perspective. It is really a beautiful thing. I won’t say I have had my fair share of travels but I hope the new year presents more opportunities to explore the world.
OBM: Are you a full-time Instagram influencer? If so, what inspired you to pursue social media as a career?
CE: Pharmacy is my career and content creation is my passion. I do have a day job. In fact, I am chasing the bag from all sources. When I moved to Canada, I was not impressed with the fashion scene. It was nothing like Paris, Milan or even the USA. This motivated me to start showing off how I dress on social media and hopefully my audience could learn a thing or two. My motto is “showing men how to dress without breaking the bank”. You don’t have to spend thousands of dollars on big fashion labels to make a fashion statement. You can still look fabulous even on a budget.
OBM: How have your Instagram feed evolved over time? Any specific turning points?
CE: Back in 2013 when I joined Instagram, my feed had all kinds of images from selfies to memes to funny videos and so on, but when it was time for serious business, I quickly cleaned up my feed, choose a niche (fashion) and stuck to it. It is very important to stick to a niche so potential brands don’t get confused when they land on your page. That was when my page started gaining some traction because people took me more seriously. My followers started shooting through the roof and my creative skills have improved over time. It has been a bit of a learning curve as I am constantly learning and sharpening my skills. In a world where most people want to be influencers, you must try your best to be distinguished from the rest and not drowned in the pool of mediocrity.
OBM: Outside of being a fashion influencer, what creative mediums would you like to explore next?
CE: I would like to set up an affordable luxury brand that caters to the need of men with different budgets. This is a medium to long term goal anyway.
OBM: Starting out where there any challenges that you faced and thought you’d never be able to overcome?
CE: At first, it was hard to overcome the inertia and grow my followers. I remember when I was struggling to hit 5000 followers but with consistency, I now have over 75,000 plus. It was a hassle to stay motivated despite not getting the recognition I needed to push me forward. Also, securing profitable paid sponsorship at the time was not a tea party but things have definitely improved. The best is yet to come.
OBM: How do you decide which brands to partner with, and how do you ensure that your fans are receptive to sponsored content?
CE: I reach out to brands whose goals align with my vision and whose price range fall within the budget of the majority of the age demographics of my audience. I try to be more relatable than being a show-off. I don’t necessarily advertise what I can’t afford in real life just for the heck of it. Brands also reach out to me if they feel I am a good fit to work with.
OBM: What do you think about Instagram’s latest likes ban feature and the impact (positive or negative) it has on a working influencer?
CE: I think its Instagram way of trying to frustrate influencers because they feel we are competing with them for brands when in fact we are all trying to make the bread. My engagement has plummeted but I’m working hard to bring it back up.
OBM: Instagram is steadily becoming quite unreliable with their impromptu crashing, random malfunctions and policy changes, does it ever bother you that you might wake up one day and your existing work will be gone forever?
CE: Oh yeah! It’s really scary when that happens and like someone said, “do not build on someone else’s land”. I am now starting to create other social channels as well as creating a blog to prevent any future disappointment if Instagram decides to pack up.
OBM: Also have you ever thought of leveraging this career into another industry or field? If so, how?
CE: I have played with the idea of becoming a runway model but I guess time will tell.
OBM: What’s the most overrated part of working in social media?
CE: People think we have millions of dollars stashed away somewhere meanwhile it may not be so. It is not as rosy as it seems. Like working in every other field, it has its ups and downs.
OBM: What is your three ultimate men’s fashion faux pas that many people make and how can they be corrected?
CE: SHOWING YOUR BOXERS/SAGGING: We all know that sagging of trousers started in prison where inmates were not allowed to wear belts to prevent the risk of suicide or strangulation of other inmates. So why sag your pants when you’re walking free? Showing off your boxers, pants or briefs no matter how expensive they may be is irresponsible and tacky and if you want people to take you seriously, please pull your trousers up.
FIX: Just use a belt to hold your trousers in place. How hard is that? Lol
TOO TIGHT TROUSERS: Some guys think it’s cute to wear extremely tight trousers. No. That is not you making a fashion statement, that is you looking ridiculous. Imagine having a boner in public and your pants are too tight to hide it? I’d let you imagine that embarrassing scenario for a minute.
FIX: Wear trousers that are the right fit and that would allow free movement.
NOT PAYING ATTENTION TO ACCESSORIES: Accessories are like vitamins to fashion and as such you should wear them lavishly. Accessories sweeten, complement and add a final touch of class to your outfit. It is not feminine to wear accessories and wearing them does not take away from your masculinity.
FIX: Feel free to wear scarfs, neckties, lapel pins, lapel flowers and jewelry where appropriate.
OBM: What advice would you give to those interested in building a following online?
CE: Patience is key. Rome certainly wasn’t built in a day. It takes years of hard work and resilience to be able to gain some traction on social media. I would advise them to focus more on building a solid reputation and creating engaging contents and the right followers meant for their platform would naturally gravitate towards them.
OBM: One male grooming tip that you live by?
CE: Have a hair cut or shape up at least once a week.
OBM: Your biggest fashion pet peeve?
CE: Untucked men’s dress shirts
OBM: Favorite travel destination of all time?
Best moment of 2019?
CE: When I wore Best Dressed Male at Afrofest Toronto 2019
OBM: Floral or Stripes?
OBM: Any exciting 2020 projects that we should be expecting?
CE: I like to work in silence and let success be the noise
For more on Interviews, follow us on Instagram @OnoBello @OBStreetStyle | Twitter: OnoBello | Facebook: OnoBello Magazine
Leave your views in comments box below