Menswear fashion brand JZO, founded by the creative duo of Joseph Ike and Olamide Akindeinde, have unveil their Dry/Hammattan 2016 collection dubbed, ‘Aremo’ (Yoruba for Heir Apparent).
Inspired by the modern day struggle of the African male to adopt a contemporary style while retaining his traditional identity, the Aremo collection features a blend of non-traditional jackets with rebellious play on symmetry, and lapel features (or absence). The pieces are made entirely from hand-woven custom made Aso-Oke fabrics detailed with elaborate Hausa, Fulani, Aiki-Sama embroidery all in JZOs standard colour palate.
The JZO perspective could best be described as a modern minimalist retelling of traditional African themes.
See the collection below!
Photography & Art Direction: KadaraEnyeasi(Instagram: @enyeasi.k)
Styling: Ola Akindeinde(Instagram: @Ola_ae)
Models: The Edison Twins (Instagram: @email@example.com)
Sheer linen shirts with hand embroidery accent, handwovenaso_oke shorts, trousers and blazers by JZO (Instagram: @Jzofashion_ng)
Sandals: 14-0-7 Style(Instagram: @ Fourteen07styl)
Aremo the Editorial by JZO “Urban Traditional”
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