More Than A Spokeswoman! Kerry Washington Covers Adweek Magazine

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Kerry Washington is glowing!

The ‘Scandal’ star who made her debut for years ago as Olivia Pope, the crisis manager on the ABC series is on the cover of Adweek Magazine’s April Issue.

The actress who has secured partnerships with a variety of brands and causes—among them; Neutrogena, Movado, Apple Music and Hillary Clinton’s presidential campaign as well as producing HBO’s new original film ‘Confirmation’, talks about her hit show, the HBO project, how she helped pioneer the art of live tweeting TV shows, and why she refuses to be just a pretty face for brands.

Read excerpts from here interview below!

On her new flick, Confirmation…

I’ve been wanting to produce for some time because I want to have more creative control over the things that I do, and not be victim to the whims of other people’s desires. This story resonated with me because I had really personal memories, not as much about the hearings themselves, because I was probably about 13 when it happened, but I had real memories about how it affected my parents, their feelings about the hearings.

One of the reasons I was drawn to the project was because even though the environmental context was similar, this is a woman who is on the opposite end of the spectrum in terms of access and power. That part of it was fascinating for me, to flip the circumstance upside down, to not be an insider.

Her Apple music ads with Taraji P. Henson and Mary J. Blige…

That came together through friends of mine: Steve Stoute, who is the head of Translation Marketing, and is like the brother I never had, and Jimmy Iovine at Apple Music. Steve felt like people know the Olivia Pope side of me, and the real-world White House side of me, and the magna cum laude Kerry who gives speeches at commencements, but they don’t really know hip-hop Kerry and Kerry from the Bronx, the way Steve does. He felt like that was a part of my brand that I wasn’t doing a good enough job getting out there. There aren’t a lot of products and a product space that live in that part of my identity that I would necessarily want to partner with, but Apple Music was a no-brainer.

That one time Hilary Clinton stopped by the Scandal set…

I’m really close to the campaign. I had recorded a few radio spots for the campaign. Hillary was in town for a fundraiser, and Tony [Goldwyn, who plays President Fitzgerald Grant] and I thought we might get off work in time to go, but we didn’t. So I emailed Huma [Abedin, Clinton’s longtime aide] and said, “Why don’t you guys come here?” And they were able to. It was very surreal, because at some point you couldn’t tell the difference between our pretend Secret Service on the show, and the real Secret Service walking on the set. We had this wonderful evening with her, hanging out.

The “I’m With Hilary” ad alongside Viola Davis, Ellen Pompeo and ShondaRhimes…

Huma had the idea to do the ad. I can’t imagine it hadn’t been slightly inspired by her visit. And she asked Tony to direct it, which was great because Tony directs a lot of the episodes. They separately asked each of us because it was important to each of us that this not look like a TGIT ad; these were individual women making a choice to stand with her. This was not dictated from above, from Shonda. And it came together remarkably fast. We did it on a Saturday, and I think a couple of days later it was on national television.

Check out more photos from her spread below!

 

 

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Read the full interview here. 

 

 

 

 


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