Caitlyn Jenner is borrowing a leaf from daughter Kylie, whose lipkit line has been breaking the internet ever since its debut.
Cosmetic company, M.A.C just announced a collaboration with the transgender woman on a new lipstick shade named, Finally Free.
Proceeds from the limited-edition lipstick which launches on April 7 will go to the M.A.C AIDS Fund Transgender Initiatives geared towards improving transgender lives.
M.A,C also interviewed Caitlyn following the announcement. See excerpts from the interview below!
On why she chose to partner with M.A.C: M•A•C was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. M•A•C is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about. Before I came out, the impression I had of M•A•C was, “That’s quality; that’s the good stuff.” Not only is it the good stuff, but M•A•C also has the willingness corporately to use its reach to make a difference, to change people’s minds. To help raise funds for HIV and AIDS, and in our case, for trans issues. And honestly, my ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company. When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.
On choosing ‘Finally Free’ as the name of her lip colour: I wanted a name that I use, and which represents the community. This is who I am: Finally Free.
On arriving at this particular colour: I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.
On the role beauty plays in transitioning: For me, the beauty side of it was important from the beginning: to try to do fashion right, to try to do beauty right. I worked on it all my life, but nobody knew it. I made a statement where I said if I was going through this, I didn’t want to look — me, personally — like a man in a dress. I wanted to do it with style, with grace. Looking good was important to me. Well, I got in all kinds of trouble with the community because they said, “Well, what about all the people who don’t care about that or don’t have the resources to do that?” I’m talking about in my case. I grew up in a family where, with the girls, presentation was very important to them, too. I have been around a long time, and I told my kids as they were growing up that the way they act, the way they dress, the way they speak — if you want to get ahead in life, it’s important. I know that for some people in the trans community it is not that important, but for the majority it is. As a guy, I never took presentation as that important, because I didn’t care. I didn’t care about clothes; didn’t like guys’ clothes, never really bought clothes. I’d have my wife buy my clothes — if I was married at the time. But now, it’s just the opposite. I really enjoy the whole process. I had to do it in the closet for so many years, now I can actually do it and go out.
On how the women in her life inspired her in terms of her approach to beauty and fashion: One is that they take their appearance very seriously. They always look good. They always do their makeup well. They really understand how to dress, even if it’s everyday stuff. And to me that’s inspiring, because it’s a lot of work. And I realize everybody can’t do it. They have the resources. I always look at it as being a celebrity and being in the public eye: It’s a business. If you treat the business properly and take it seriously, it’s a good business. And these girls have been extraordinarily good at business. They’ve built incredible businesses for themselves on this side of the industry. They’ve been smart; they’re hardworking and they get it. Kim has been great at giving me advice, just by saying, “Ok, if you’re going to do this, you’ve got to rock it. You cannot go out the door unless you’re put together. I’ll do whatever I can to help you, but you’ve got to take it seriously because, if you get that one bad photo, they’re going to use it forever. So don’t give them that ammunition.” And I’ve had that, boy have I had that.
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