MTN, in conjunction with Style House, will launch the first ever MTN Lagos Fashion and Design Week (LFDW) on October 26th 2011 in Lagos, Nigeria. The 4-day event will see the Eko Hotel Expo Centre transformed into a hub for the brightest stars in Nigerian fashion and design, until October 29th 2011.
The MTN LFDW is a bold advance for the Nigerian fashion industry in its strive for global recognition. By providing a world-class platform for designers to showcase their work to their target audience, the MTN LFDW aims to promote the business of fashion in Nigeria and to nurture emerging talent.
The 4-day event will showcase the best in Nigeria fashion and design, with design exhibitions and installations running during the daytime, and runway shows in the evening. Designers including LanreDa Silva Ajayi, Jewel by Lisa, OdioMimonet, ItuenBasi, Exclamations Couture, Gozi, Maki Oh, Grey, Bridget Awosika, KelechiOdu, Okunoren Twins, Anita Quansah, Sunny Rose, Nkwo and more, will show their New Season’s Collections at the MTN LFDW during the evening. The day-time segment of the MTN LFDW will feature a range of potential exhibitors such as KelechiAmadi Obi, Banke Kuku, Urban Living, Nike Art Gallery, Colours in Africa and more.
The MTN LFDW Awards, supported by Vlisco Real Dutch Wax, will also serve as the culmination of the MTN LFDW Awards 2011 for young fashion models and designers. At the MTN LFDW, the 12 finalists in each category of the Awards will be presented before a panel of judges, the press, and the fashion cognoscenti. The talented finalists were successfully gleaned from screenings in Lagos, Port Harcourt and Abuja, and the declared winners of the MTN Young Model of The Year and the MTN Young Designer of The Year will each go home with a cash prize of N1, 000,000 and a brand new Hyundai Jeep, courtesy of MTN.
Encompassing these varied exciting components, the MTN LFDW is guaranteed to garner optimum attendance from fashion tastemakers and international press alike, as they seek to experience first hand Africa’s burgeoning fashion capital – Lagos, Nigeria.
The MTN LFDW is proud to welcome the support of leading global brands, BlackBerry, Moet &Chandon and VeuveClicquot.
Research In Motion, the company behind the BlackBerry® solution, will be supporting the MTN LFDW as the Technology sponsor. The company believes that MTN LFDW can play an invaluable role in encouraging and developing excellence in the African Fashion Industry. Many Africans are entering the world of digital communications, thanks to mobile connectivity. The BlackBerry solution has opened up new possibilities for consumers and small businesses by giving them access to instant messaging, mobile banking, email, media downloads and many other powerful applications to communicate fashion trends.
An exclusive MTN LFDW after party will be hosted by Blackberry in collaboration with VeuveClicquot and restaurant du jour, Medici on October 29th 2011. VeuveClicquot’s eponymous Yellow Label champagne is one of the world’s most beloved champagnes, and has been since the establishment of the champagne house in 1772.
Moet & Chandon will host a second official after-party with the event organisers on October 28th 2011, and will provide an exclusive champagne bar for the MTN LFDW. The champagne house is pleased to support the MTN LFDW, an event that will celebrate and highlight the glamour of the fashion industry in Nigeria. Moet &Chandon has been sharing magic and celebration with the world since its founding in 1743, and is today, an international symbol of celebration.
MTN LFDW is a Style House initiative title sponsored by MTN and co-sponsored by British Council, Virgin Atlantic, Blackberry, Moet &Chandon, VeuveClicquot, Medici, Vlisco, Beat FM, Porsche, Spice TV, House of Tara and Sleek Hair.
MTN LFDW Exhibition: Open 10am – 5pm daily
MTN LFDW Catwalk: Shows start – 5pm daily
Pictures below from the screening exercise in the different regions across Nigeria.
Abuja – Judges Aisha AugieKuta, Bisola Edun, Shehu Abubakar, Omoyemi Akerele and Olamipo Bello
Abuja – 13 Yr Old Finalist Onanma Okeke
Lagos – Folake Folarin Coker, Dola Bamgboye, Uche Eze, Ojoma Ochai, Omoyemi Akerele
Lagos – Semi Finalists MTN British Council YD
Lagos models- semi finalists
Port Harcourt – MTN British Council Young Designer of the Year Finalists
Mary Ebubedike MTN British Council YCE
Port Harcourt Judges