Nigerian-Austrian Label, Imaatu Unveils New Campaign Inspired By Social Distancing
Ahead of their Lookbook release, Nigerian/Austrian fashion brand Imaatu has dropped an AD Campaign for their forthcoming collection titled TRAPPED.
“This campaign photo-shoot was inspired by the novel Covid-19 which brought about difficult times during social distancing, wearing face masks and gloves.” a statement from the brand reads.
A major trend that’s notable in the soon-to-be-released collection is the use of prints, other pieces include vibrant feminine ensembles such a flowing skirts and mini dresses.
See more photos below.
Credits
Designs: @imaatufashion
Photographer: @stefan_gergely
Models: @sp_sara.p, @e.panga_g
Makeup: @martin.dangev
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