Nigerian-Austrian Label, Imaatu Unveils New Campaign Inspired By Social Distancing

Imaatu Fashion Social Disctancing Campaign OnoBello (12)

Ahead of their Lookbook release, Nigerian/Austrian fashion brand Imaatu has dropped an AD Campaign for their forthcoming collection titled TRAPPED.

“This campaign photo-shoot was inspired by the novel Covid-19 which brought about difficult times during social distancing, wearing face masks and gloves.” a statement from the brand reads.

A major trend that’s notable in the soon-to-be-released collection is the use of prints, other pieces include vibrant feminine ensembles such a flowing skirts and mini dresses.

See more photos below.

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Imaatu Fashion Social Disctancing Campaign OnoBello (13)

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Imaatu Fashion Social Disctancing Campaign OnoBello (11)

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Credits

Designs: @imaatufashion

Photographer: @stefan_gergely

Models: @sp_sara.p, @e.panga_g

Makeup: @martin.dangev

For more Fashion, follow us on Instagram @OnoBelloMedia @OBStreetStyle | Twitter: OnoBello | Facebook: OnoBello Magazine


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