OB Designer Focus: Deola Sagoe!

Deola Sagoe is a popular Nigerian fashion designer, entrepreneur and founder of The House of Deola Sagoe. Her spectacular approach of designing lively and colorful prints has earned her a global acceptance by notable personalities such as Oprah Winfrey and Will Smith, who have recognized her for her celebration of African prints.


Having launched her career in 1989, Sagoe has a Masters Degree in Finance and Management and has studied at both University of Lagos and University of Miami. She draw their inspiration from fabrics with a traditional Nigerian touch and western aesthetics.

She designed the label, Odua, for her mom, who played a major role in popularizing her in the industry. Her reputation spans beyond the African continent, earning her fame and respect.



Aside from showcasing her couture collection at Cape Town and New York Fashion Weeks, Deola won the MNET/Anglo Gold African Designs 2000 Award. United Nations World Food Program appointed her Nigeria’s ambassador to the program, “Catwalk the World: Fashion for Food.” This was aimed at raising funds to reduce, by half, the number of starving people in the world, especially children by 2015.

Sagoe is of the belief that African fashion industry has come a long way and there’s still plenty of room for growth.




Photo Credit: Instagram/DeaolaSagoe

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