OB Designer Focus: Jason Asiedu of Jermaine Bleu

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Jason Jermaine Asiedu is the Ghanaian young designer whose work celebrates women’s curves and elegance. As a relative newcomer to the African fashion scene, with his brand having only started in 2015, Jason is one of the youngest designers in a local industry chock full of youthful talent.

He is the founder and creative director of Jermaine Bleu which is an emerging brand that uses its pieces to tell a visual story of modern African culture. The brand presents an array of edgy meets modern looks in its collections and their pieces feature high slits, unique patterns, bold colours, pleats on flared pants and much more.

The brand simply means ‘the blue girl’ which was derived from the French word ‘bleu’ and you can depict this colour in most of their collections. His designs remain whimsical and refreshing, suggesting a bright future in Accra and beyond. He is certainly a newcomer to watch.

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Photo Credit: Instagram/jermainebleu

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