OB Designer Focus: Studio IMO Is The Artisanal Crotchet Label Redefining Classic Knitwear

OB Designer Edwin Okolo Focus Studio IMO OnoBello (9)

Forget all the memories of your Grandmother knitting in her rocking chair or long hours trying to perfect that Home Economics project – crotchet craftwork is back and in the most Uber-chic way.

Fashion took a turn a few seasons ago with industry leaders introducing crochet into their collections; attracting fashion insiders with the intricate detailing and breezy feel.

But way before knitwear became Instagram worthy, artisanal crotcheter Edwin Okolo had begun developing his natural liking for bringing an outfit to life straight from the source with crochet. Even though the process takes as long as 1 week to finish just one piece, his passion fuels the craft.

In this generation of new but fast-fleeting trends, designers are returning to the classics while drawing inspiration from the present. However, Edwin is particular about keeping the quintessential style of knitwear and not watering it down with trends. In fact, according to him, he does not consider trends at all when designing.

His brand, Studio IMO is part of a two-man studio label that focuses primarily on offering bespoke clothing in knitwear and traditional tailoring to a small but aesthetically savvy client base which includes Adekunle Gold, Temi Otedola, Dakore Egbuson Akande among others.

See photos below.

OB Designer Edwin Okolo Focus Studio IMO OnoBello (7)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (8)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (10)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (4)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (5)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (6)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (11)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (12)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (2)

 

OB Designer Edwin Okolo Focus Studio IMO OnoBello (1)

Photo Credit: Instagram@/studio.imo

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