Hello Style Revolutionists! We are excited to bring to you a new segment of OnoBello.com titled Designer Focus (#OBDesignerFocus). In this segment we would feature the very best and top fashion designers in Nigeria, and Africa. This way, you get to know more about them, their brand and their growth as designers.
The fashion game in Nigeria has really come a long way. Fashion designers in Nigeria continue to push boundaries and release spectacular collections for public consumption each year. From the mainstream traditional clothing to western like wears, the Nigerian fashion industry is now one of the fastest growing industries in the world.
Today on Designer Focus, we shine the spotlight on Tokyo James, a designer that is making moves to dominate the African fashion scene in the coming years.
Tokyo James is a British Nigerian Designer and Creative Director, who studied Mathematics at Queen Mary University, London.
Tokyo James began his Creative Career as a young fashion stylist in London, working for various international publications, as well as directing digital campaigns for brands such as Brioni, Issey Miyake and Puma Black Label.
After gaining years of experience, James launched his digital monthly publication, Rough UK , an authoritative, unapologetic voice with a penchant for strong visual imagery. Rough soon expanded to Rough Italia and Rough New York after its successful run in the UK.
The Tokyo James fashion brand was born in Lagos, Nigeria in 2015 when the Creative Director relocated back home and ever since its inception this brand has worked so hard to become a force to reckon with in the creative and media industry.
Tokyo James x Vlisco Collection
The Tokyo James brand is for modern men who want simplicity with an edge. With emphasis on traditional techniques and clean lines the brand owes its core competence to the designer’s philosophy – creating and living your individuality. See more collections here.
In addition to running a successful cutting-edge fashion label, Tokyo James is also the editor-in-chief of Made Magazine and creative director for Access Bank’s online TV platform Accelerate TV.
Noble Igwe in Tokyo James
In 2017, Tokyo James was featured on CNN’s African Voices talking about the business of fashion in Nigeria, he also showcased his collections at the Glitz Africa Fashion Week, South African Menswear Week, World Fashion Week Paris, and at the Heineken Lagos Fashion and Design Week in 2017. We are excited to see what Tokyo James has in store for the coming year.
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