See photos of the excited winner.
Singer Omawunmi‘s Megbele campaign (inspired by her song of the same title), was put in place to encourage traditional attires in Nigeria.
The winner, Oghenerukevbe Karla K-James was unveiled and went home with a whopping $1,000 prize on July 31, 2014.
The campaign which ran from the 22nd of May to the 2nd of June, had contestants share pictures of themselves dressed in their native /traditional attire via Instagram, Facebook and Twitter using the hashtag #Megbele to win. The winning picture was shared by Oghenerukevbe Karla K-James’s proud mom and received over 500 likes on Instagram.
Oghenerukevbe Karla K-James, who turns 4 this October, was among the 5 people that had the most likes on Instagram. She was eventually selected by Omawunmi as the winner and received her prize at Ginger Tapas & Grill, Victoria Island, Lagos.