New Talent: Glamm Fashions Presents “Playful Romance 2” Lookbook

Our new talent for this week is Glamm Fashions, founded by two artistic friends -Mary Ajetunmobi and Gbemi Alli-Odedina. The womenswear and menswear clothing label started in 2009 out of the women’s keen desire to create unique fashion items that merge African fabrics with Western culture design patterns. Their clothing exudes the beauty and elegance of African fabrics and embellishments, while also playing on adornments from the Eastern and Western cultures


Glamm Fashions is a unique African inspired fashion house that focuses on capturing the beauty and exquisiteness of African fabrics through the creation of elegant clothing items.


The summer 2012 collection dubbed Playful Romance 2 is an elegant yet playful, glamorous yet flirty collection. It is inspired by the notion of romance and playful fantasies. A lot of their visual inspiration came from movies from the 50s, parent’s photo albums from the 70s, and fashion advertisements from the 70s.


It sees a mix of Ankara fabrics with lighter materials such as patterned chiffon, lace, silk and also some damask and added adornments to the female pieces.


While many of the pieces in playful romance are reminiscent of eras past, the designers added modern twists to the clothing to create structural silhouettes. The end results were astounding – elegant yet flirty peplum dresses, fitted jumpers with bow details, vibrant rompers, patterned chiffon, wide-leg pants, flirty lace tops and dresses, and classic men’s linen tops with structural asymmetrical details, to name a few.


For more information, contact:

Mobile: 1-888-704-5266 | +234 703 506 4932





Try Me Boutique; 11 Toyin street, Ikeja, Lagos, Nigeria.



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