The CookieSkin® campaign, #BeautyIsConfidence grew from Leslie Okoye’s desire to not only to redefine the meaning of beauty amongst women of colour but to strengthen the confidence and self-esteem of African women globally.

The campaign kicked off earlier in the year with Funke Akindele, Ama K. Abebrese and Sylvia Nduka. See the video here

Joining Leslie this time in the campaign in sharing that the modern day definition of beauty should not be based on unattainable standards or media trends are Beauty queens – Powede Lawrence, Ezinne Akudo, Chinyere Chichi Adogu and Vivian Udemba.

To join the Beauty Is Confidence campaign, simply follow on Instagram @cookieskin | @l.swc and post your confident beautiful pictures with hashtags #CookieSkin |  #CookieSkinCampaign  | #CookieSkinBeautyIsConfidence.

Shoot credits:

Photography: CookieSkin Team

Make Up: IamDodos

Creative Direction: Ifan Ifeanyi Michael for ThiNK Ifan

Graphics: Studio Nnamdinho | Instagram.com/Nnamdinho.st

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