Simplicity Meets Edge & Colour! Tokyo James Releases Autumn Winter 2018 Campaign

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Menswear brand Tokyo James has released it’s Autumn Winter 2018 campaign.

The AW18 campaign is set in the suburbs of Capetown, South Africa, shot in front of a burger joint which has been in existence for over 4 decades.

Creative Director, Tokyo James tells us the diner serves as an integral part of the community which sets the backdrop for the brands SW3 collocation taken inspiration from the streets of Battersea & Kings Road two places where he grew up in the heart of London

Sticking to the classic Tokyo James esthetics, simplicity meets edge with a colour palette of pastel and black with an infusion of leather and elements of crepe and metal work the collection is for the classic man meets street disposition.

 

See lookbook below.

 

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Photographer: @molnaranika


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