On Thursday, 18 June, Nigerian menswear fashion brand Orange Culture showcased its Spring/Summer 2016 collection at Pitti Uomo 88 in Florence, Italy.
Dent de Man, MaXhosa by Laduma, Orange Culture & Projecto Mental at Pitti Uomo 88
Pitti Uomo 88 is an annual fashion event, and this year’s showcase took place at the Dogana (Via Valfonda) andalso featured three other brands in addition to Orange Culture that privilege manufacturing in their home countries and are already known on the international market; they were Dent de Man, MaXhosa by Laduma and Projecto Mental, and they all presented theirmen’s collections.
Their showcased was in cooperation with the Ethical Fashion Initiative is a flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. The showcase focused on fashion from Africa with the special event “Constellation Africa”, to promote young and talented designers from the continent.
Orange Culture Spring/Summer 2016 Inspiration
The Orange Culture Spring/Summer 2016 collection explores the lonesome relationship between a local fisherman, his canoe and the sea. The collection unveils the beauty of the fisherman conversing with him and the sea and also explores the rawness of the journey. The fisherman is built around the Creative Director Adebayo Oke-Lawal’s life growing up in Lagos, the capital of Nigeria, and explores the 70s when our fishermen fell in love with their path.
About Orange Culture
Essence: Orange Culture combines classic and contemporary western silhouettes with an urban African streetwear influence.
Orange Culture is a contemporary menswear brand created by Nigerian designer Adebayo Oke- Lawal in 2011. The brand combines classic and contemporary western silhouettes with those of Nigeria. This mix creates an edgy urban line infused with colourful prints for a creative class of men that are “self-aware, expressive, explorative & art-loving nomads.” Orange Culture is more than a clothing line; it is a “movement” for a customer wanting to build who he is or who he needs to be and allowing one to be truly himself, free of societal doctrines or expectations.
Orange culture has been featured by top fashion magazines and was recently shortlisted by Vogue Talents for Africa and LVMH’s 2014 Young Fashion Designer Prize.
About the Designer, Adebayo Oke-Lawal
Adebayo Oke-Lawal is the 25 year old Nigerian designer behind menswear brand Orange Culture. Adebayo began working as a reporter and stylist for several African designers, celebrities and magazines. Being passionate about design since a young age, Adebayo decided to set up his own brand in 2011. In 2014, Adebayo Oke-Lawal was one of the 30 designers out of 1221 shortlisted to win the LVMH Young Fashion Designer Prize. Orange Culture has been featured in a number of international fashion press (Vogue, Elle, Marie Claire, Financial Times, BOF etc).
Adebayo Oke-Lawal Statement
“I am super excited and privileged to be a part of Pitti Uomo 88. I see it as a platform to break further into the international market, network effectively and tell an amazing story about Nigeria through the Orange Culture story.”
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