Giorgio Armani’s new feminine fragrance ‘Si’, now available in Nigeria; unveils its first campaign with Australian star and Hollywood actress Cate Blanchett.
Imagine a sensual Italian scent, bursting with cassis and rich vanilla. But just as Blanchett adds a subtlety to the campaign, so do the notes of warm musky wood, rose de Mai, freesia and patchouli tone down the juice to turn its final form into a floral chypre.
A smell is a memory, everything from when you first meet someone, to that familiar scent that brings back beautiful memories. It’s all about giving off the right scent and that is why it has become paramount to always shop right and make a careful selection of scents that can leave a lasting memory.
What better fragrance to give you this – ‘Si,’ according to Giorgio Armani, is “my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit”.
Chic, sultry, intense and soft at the same time, Sì is a chypre scent reinvented, lingering on the skin and captivating the senses. Its olfactory signature is rhythmic, elegant and unique. It combines an inflection of three accords: cassis nectar, modern chypre and light musky wood.
Even the bottle is a take home prize. Like a garment free of all non-essentials, the Armani style consists of adding nothing but refinement to attain an extreme and authentic sophistication. A natural elegance possessed of an allure that stems from the act of pure, essential creation. This same compelling spirit underlines the timeless and refined design of the Sì bottle.
The Bottle: The Essence of Armani Style
Structured yet simple, its foundation, neither truly square nor truly round, elegantly draws the eye to its tapered curves, and cap, which is inspired by a number of sources. The cap’s colour, deep black, and its refined finish recall Bakelite; its form is unconventional and pure, similar to a creation of haute couture.
The Sì bottle plays on the duality between strength and lightness. Transparency, deep black density, and nude rose are thus combined in perfect harmony. Two golden rings at the base of the cap and bottle seal in the power of a controlled femininity.
Herein lies the spirit of the couturier.
Photo Credits: Armani Si
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