Supermodel Tyra Banks Launches Cosmetics Line, TYRA Beauty

Love her or hate her, you have to admit that Tyra knows her business.

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The TYRA Beauty line is a rather impressive venture. Using the skills she picked up through her years of being the modeling world’s go-to gal to create the collection, Banks admits that much of her cover girl success was thanks to a smart streak of eye-enhancing luminizers and some expertly-placed blush. “I don’t wake up with naturally sculpted cheekbones — I paint them on!” she says.

Built on the belief that makeup is “the great beauty equalizer,” the products from the supermodel’s collection aim to help women enhance their own personal version of beauty and realize that they too have the power to be fierce. The collection is comprised of three sections. The first — TYover — features easy-to-use makeup sticks that are effortlessly blendable and will completely contour a face into supermodel perfection in six minutes or less. The Smizesection includes products for — you guessed it — enhancing those come-hither eyes. Finally the It-Factory section features products ripped from the runway that focus on bringing out the pout of those rosy lips.

 

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Photo Credits: Vogue.it

 

 

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